To some, being a designated driver is boring; or at least it was before bars across the country started selling non-alcoholic “Mocktails” for guests who do not imbibe. “What is a mocktail?” you may ask. It is any beverage made in a manner resembling a cocktail but contains no alcohol. Previously, options for non-alcoholic patrons were limited to soft drinks and traditional “virgin” cocktails that simply omitted the alcohol. There is also a movement to create zero-proof spirits. Namely from Seedlip Drinks, a company that brews non-distilled botanicals that mimic the flavor components of gin without any behavior-altering effects.
Many bars and restaurants are beginning to cater to non-alcoholic patrons. At least 14 bars in the Portland metro area have adopted a “dry” drink menu. One such location is the bar in Departure, Chef Gregory Gourdet’s restaurant on the top floor of The Nines hotel. Chef Gourdet’s personal struggle with addiction has led him to include a small dry drink menu at the bar. The menu features four mocktails and seasonal additions like the Rainbowfish.

Having more interesting non-alcoholic options is becoming more prevalent in the United States because we are actually drinking much less. According to a study featured in The Washington Post, 30% of all Americans are sober, and most who do drink only do so socially. The top 10% of drinkers account for most of the United States’ alcohol consumption, with them averaging 10 drinks per day. Catering to the lower 30% of that range opens up an entirely new market for bar managers, one that is expected to see growth in coming years.

